What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
Advertising is only evil when it advertises evil things.
Advertising: the science of arresting the human intelligence long enough to get money from it.
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
Advertising – a judicious mixture of flattery and threats.
Advertising is the life of trade.
Advertising is what you do when you can’t go see somebody. That’s all it is.
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
As surprising as it seems, at some level all this advertising we see around us must work, or companies would not engage in it so much.
Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.
The most truthful part of a newspaper is the advertisements
Give advertising time. That is the thing that it needs most. The advertising agency is the most precious infant among the professions. Is it fair to expect perfection in a profession that counts only a single generation to its credit? We are learning. I see no reason why advertising agencies, too, should not outlive their founders and the successors of their founders, growing wiser with each generation and gathering a priceless possession of recorded experience.
If advertising had a little more respect for the public, the public would have a lot more respect for advertising.
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises and by eloquence sometimes sublime and sometimes pathetic
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Advertising moves people toward goods; merchandising moves goods toward people.
I warn you against believing that advertising is a science.
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can’t.
Society drives people crazy with lust and calls it advertising.
There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You’ve spent your money but you never get there.
Advertising is an environmental striptease for a world of abundance.
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I’ll put the accuracy of the average ad in this country up against the average news story any time.
The most common trouble with advertising is that it tries too hard to impress people.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Advertising is the poetry of Capitalism
Advertising is the ability to sense, interpret . . . to put the very heart throbs of a business into type, paper and ink.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
I do not regard advertising as entertainment or an art form, but as a medium of information.
You can tell the ideals of a nation by its advertisements.
The man who stops advertising to save money is like the man who stops the clock to save time
Advertising is the greatest art form of the 20th century.
Advertising is legalized lying.
In our factory, we make lipstick. In our advertising, we sell hope.
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless
Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow.
Advertisements contain the only truths to be relied on in a newspaper.
Advertising is the most fun you can have with your clothes on.
Our society’s values are being corrupted by advertising’s insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness.
Living in an age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch.
Advertising is the principal reason why the business man has come to inherit the earth.
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
Advertising is the modern substitute for argument; its function is to make the worse appear the better.
Until the rise of American advertising, it never occurred to anyone anywhere in the world that the teenager was a captive in a hostile world of adults.
Advertising is totally unnecessary. Unless you hope to make money.
Plan the sale when you plan the ad.
A viewer who skips the advertising is the moral equivalent of a shoplifter.
What you say in advertising is more important than how you say it.
The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it’s an ad.
Advertising is 85% confusion and 15% commission
Advertising is a ten billion dollar a year misunderstanding with the public.
Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest.
In advertising, not to be different is virtual suicide.
The Death of Advertising? I think that’s in the book of Revelation. It’s the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.